Track every lead from first touch to closed deal without leaving Strand.

Closetrack captures the full lifecycle of a deal: leads, activities, and the revenue that eventually closes. Bringing that into your knowledge graph means conversion paths are no longer locked inside a single sales tool. Strand links each lead to the product usage, support interactions, and marketing touchpoints that happened before and after the deal closed.

How it works

Connect Closetrack with one click and select the lead sources and activity types you want included. Cortex pulls the data on a scheduled basis and maps leads to the contacts and accounts already present elsewhere in your graph. Activity history builds a timeline you can query directly, so questions like which channel produces the fastest closes become a single Ask query instead of a spreadsheet exercise.

Configure

The Closetrack connection is managed from the integrations panel, where an admin sets the sync schedule and which lead and activity fields to include. Historical data is pulled in full on first connection, then incremental updates follow on the schedule you choose. Field mapping can be adjusted later if your team changes how it tracks deal stages.